Mixpanel’s mission is to increase the rate of innovation by helping companies build better products through data. With our market-leading product analytics solution, product teams from over 26,000 companies around the world use Mixpanel to analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience.
Learn more at mixpanel.com
Leanplum and Mixpanel integrate seamlessly with bi-directional data share. Leveraging our joint solution, growth and marketing teams run more personalized campaigns by unlocking behavioral insights and crafting new audience clusters, while product teams are able to increase their rate of innovation through rapidly iterative testing and analysis.
Once configured, Leanplum-captured engagement data is programmatically sent to Mixpanel for advanced behavioral analysis which draws correlations to critical actions later in the user journey. Mixpanel is able to bucket like users into audience Cohorts which are then sent back to Leanplum, allowing for increased personalization and, ultimately, conversion.
