Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement, fraud prevention, and cross-network campaign management/automation solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions.
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Leanplum integrates with Adjust to provide customers with meaningful attribution data for advanced targeting across engagement and reactivation campaigns. Marketers gain real-time insight into user behavior and can easily identify the highest performing acquisition sources. By leveraging attribution data, marketers can A/B test different onboarding strategies and re-engage users post-install with personalized experiences tailored to their behavioral cohort. With Adjust and Leanplum, marketers can create holistic campaigns and effectively target audiences by utilizing attribution data from the install source.