Mobile Gaming 2021: Retention & Monetization Experimentation

Listen in on this session with Gameduell, 2nd Potion and Leanplum to get valuable input for creating a successful mobile gaming growth strategy. Hear Leanplum co-founder and Chief Product Officer, Momchil Kyurkchiev, share the latest findings from our Gaming Data Science Report. Find out how GameDuell and 2nd Potion have set up processes to optimize retention and monetization.

Topics we’ll cover, include:

Reactivation Campaigns
Conversion Optimization: Incentives, Currency
Testing
Funnel Winbacks

“Leanplum has proven to be a complete and reliable solution to leverage CRM and Live Operations campaigns and tests, which supports both our day-to-day operational work, and our long term growth strategies.”

Javier Romero, Head of CRM, GameDuell

Speakers

Momchil Kyurkchiev

(Co-Founder & CPO at Leanplum) - Host

Momchil is Leanplum’s co-founder and Chief Product Officer (CPO), leading the product vision and roadmap by leveraging his expertise in multi-channel customer engagement platforms. Prior to Leanplum, Momchil was at Google, where he launched multiple quality improvements to YouTube’s ranking algorithms and built some of the core A/B testing infrastructure for featured video ads.

Claudia Garcia

(CRM Manager at GameDuell) - Panelist

CRM manager for GameDuell, based in Berlin. Claudia has collected experience in e-commerce and casual gaming products. Currently focused on mobile apps, creating seamless user journeys that are clear and feel smooth to the user from install to… forever.

Kevin Bravo

(Co-Founder at 2ndPotion) - Panelist

Kevin Bravo is a mobile growth consultant who worked for +30 apps & games in the last 5 years, including Mobbles, AdVenture Communist (HyperHippo), CookingDay (GameStorm), CKNToys (Colto) and more. He co-founded 2ndPotion: A Consultancy