Full Player Management Platform for Mobile Games

Marketers

Advanced Segmentation to Create More Targeted Campaign Audiences

• Drag & drop audience builder to create powerful behavioral segmentation with aggregations (e.g. declining pattern of spend or usage) — no more writing SQL
• Obtain deep insights as you’re building your audiences to understand their composition and prevent mistakes.

Visual Orchestrator to Build Sophisticated Multi-Channel Campaigns

• Unified campaign composition flow across all channels with advanced branching and conditional logic
• Build fully customizable in-app message templates and edit using our drag-and-drop image editor (coming soon)
• Native support for email with a drag & drop editor, inbox preview, and spam filter testing

Full Content Personalization

• Do translation at scale with our realtime Linked Data and Jinja templating language
• Impersonation preview to streamline QA

Fully integrated testing to understand what’s working and what’s not

• A/B test store promotions, message content, message delivery timing, and channel preference
• Industry-leading A/B test reporting will allow you to analyze results across hundreds of downstream KPIs retroactively and surface most statistically significant changes
• Easily configure Campaign Holdbacks or Universal Holdbacks

LiveOps Managers

More Data for Better Personalization

• Improve offer relevancy with up to 2000 unique player attributes (10x industry average)
• Advanced data management for user attributes and events with soon the ability to blacklist events or mark them as trigger-only (ideal for high-volume events)
• Flexible pricing model based on a single metric for data vs.  MAU + data points

Advanced Segmentation to Create More Targeted Offers

• Drag & drop audience builder to create powerful behavioral segmentation with aggregations (e.g. declining pattern of spend or usage) – no more writing SQL
• Obtain deep insights as you’re building your audiences to understand their composition and prevent mistakes

Real-time Player Engagement for Real-time Response

• Sophisticated behavioral triggers for real-time engagement, e.g. show a Defeat Offer on the Nth occurrence of an event
• Set start & end dates for Flash Offers and Live Events, honored on the client-side
• Rapidly prototype and test new ideas for LiveOps events & sales using interconnected in-app messages and remote configuration with minimal development involvement

Full Content Personalization

• Do translation at scale with our realtime Linked Data
• Use our Jinja templating language to implement countdown timers and apply randomization in your offers (e.g. a spinner)
• Impersonation preview to streamline QA

Direct controls for game configuration

Deliver more personalized player experiences with direct controls to remotely configure:

• Promotions in the Store
• Gameplay (level difficulty)
• 3rd-party integrations, acting as an on/off switch
• Ad monetization (ad frequency, placement, rewards)

For server-authoritative games:

• Leanplum can act as a realtime gatekeeper to point to configuration hosted in your backend
• Encryption of variables ensures no tampering of data on the client-side

Fully integrated testing to understand what’s working and what’s not

• A/B test store promotions, message content, message delivery timing, and channel preference
• Industry-leading A/B test reporting will allow you to analyze results across hundreds of downstream KPIs retroactively and surface most statistically significant changes
• Easily configure Campaign Holdbacks or Universal Holdbacks

Developers

Native Unity SDK to enhance developer productivity and shorten release cycles

• Available Native Unity SDK, with support for the Unity Editor
• Other available SDKs include iOS, Android, Unreal Engine, and Javascript for Web games

Flexible server-side data integration

• Streaming data feed for all engagement activity data with support for BI stacks built on AWS and GCP
• Bi-directional integrations for the most popular CDPs (Segment, mParticle) and analytics tools (Amplitude, Mixpanel).
• Ability to import audiences from the above tools or via CSV

Ability to integrate with an existing backend

For server-authoritative games:

• Leanplum can act as a realtime gatekeeper to point to configuration hosted in your backend
• Encryption of variables ensures no tampering of data on the client-side

High performance and scalability

• 99.9% historical uptime
• Highly scalable Spark infrastructure
• As measured by a 3rd-party loadtest, importing 100M user profiles and segmenting 50M of them is 2-4x faster than our closest competitor

Data governance

• Advanced data management for user attributes and events with soon the ability to blacklist events or mark them as trigger-only (ideal for high-volume events)