Everything you need to know to engage your mobile app
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The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Keeping Your App Relevant in 2022
Create meaningful experiences that cultivate customer loyalty and retention in 2022. In today’s app world that’s flush with options, getting users to download or sign up for you...
Blog Post
How Well Do You Know Your Mobile App Customers?
Understanding your buyers for personalized experiences that get results Today’s consumers are increasingly turning to mobile apps to fulfill various everyday needs. With the ma...
Blog Post
A New Mobile App Economy for 2022
A New Mobile App Economy for 2022 Notable 2021 Trends and Impacts Modern smartphones have evolved at an exponential rate. With faster connection speeds, larger screens, sharper ...
Blog Post
Mobile Engagement Is More Than Just Messaging
All of us are customers. As such, we can all relate to the never-ending flood of incoming messages — whether through email, social media, text, or messaging apps. It can be ov...
Blog Post
Company Culture: From Words to Everyday Action
All over our websites, social media, and across the digital world – are the words we use to paint a picture of our business. These elements of our culture and the core va...
Blog Post
How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach
How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach When developing winning app marketing strategies—whether it’s a health and fi...
Blog Post
Using Variables to Deliver More Value To Players Via Live Services
Using Variables to Deliver More Value To Players Via Live Services Today’s mobile game players expect an exciting experience personalized to their needs and behavior. They want...