Watch our on-demand session from App Promotion Summit USA (WFH) where Jayne Peressini, Sr. Director of Mobile Growth at Electronic Arts and Barry Parshall, Leanplum’s Gaming Practice lead discussed how leading mobile gaming publishers are rethinking their full-stack marketing strategies and why it’s relevant to your mobile app.
- Learn how UA leaders are shifting their strategies to a focus on full-stack marketing.
- Hear how UA team members are evolving their roles to own more of the down-funnel impacts and results of their growth campaigns.
- Learn how leading organizations are effectively applying personalization, behavioral segmentation and superior data management to overcome this new UA reality and drive higher retention and lifetime value.
To learn more about what Leanplum can do for your team, check out these resources:
- For a quick overview, watch our 2-minute Gaming video
- We are the only engagement platform with a focus on Gaming
- Watch the full webinar with MobilityWare, LiveOps on a Shoestring Budget, where we discuss the inner workings of how they use Leanplum for live events
- Explore our Games Data Science Report to see how specific engagement strategies impact retention and revenue
- Read our article on Mobile Gaming 2021: How to Increase Player Engagement and Revenue for more insights on boosting overall engagement and monetization in mobile gaming
- Check out the Product Tour to see Leanplum in action
- Set up a complimentary personalized demo of Leanplum
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For app-first companies, Leanplum is the only solution that helps personalize and optimize all customer touchpoints, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth.