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The Leanplum Blog

Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.

Content Library
Blog Post

The California Consumer Privacy Act (CCPA) enters enforcement phase

CCPA grants California residents data privacy rights and control to their personal information, similar to the rights that the General Data Protection Regulation (GDPR) first es...
Blog Post

COVID-19 aftermath – Insights from Lifestyle apps

The impact of COVID-19 has been tremendous and we will probably continue experiencing the consequences of a worldwide pandemic going far beyond expected. So how does the COVID-1...
Blog Post

Leanplum & AppsFlyer

It’s no secret: the gaming industry is shaking up the mobile marketing landscape. To compete in this $69 billion market, gaming app marketers must balance two key initiatives: u...
Blog Post

Quarantine or a Digital Leap Into the Future?

This blog is an adaptation of a recent Forbes article by Momchil Kyurkchiev, Leanplum co-founder and Chief Product Officer. Read the full article here The COVID-19 pandemic has ...