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The Leanplum Blog
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The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Test Group vs Control Group: What is the Difference For Marketers?
Thorough testing and analysis is key to gaining a greater understanding of users’ behavior. It’s this understanding that helps to pave the way for improvements in marketing camp...
Blog Post
What are App Icon Badges? (And How Can They Be Used to Boost Engagement?)
App icon badges are a commonly used feature on many mobile devices. The badges appear as small dots over the logo of an app on a user’s home screen and can be designed in a wide...
Blog Post
4 Key Mobile Engagement Campaigns for a Successful Holiday Season
The holiday shopping season is right around the corner and there’s no doubt that this holiday season will be quite unpredictable and challenging. Today, we’d like to highl...