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The Leanplum Blog
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The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
The Power of Collaboration Between Product and Marketing
The Power of Collaboration Between Product and Marketing While Product and Marketing are different teams with different responsibilities, the goals that they’re working toward a...
Blog Post
Competing in an Always-on Mobile World: How to Avoid the Dreaded Uninstall
Today’s advanced technology enables us to have an entire world at our fingertips. A constant companion for most people, our mobile phones are always by our side, and we’re incr...
Blog Post
Engaging Mobile On-Demand Customers Through Personalization
Mobile eCommerce and on-demand businesses today have a tough hurdle to overcome: stiff competition from other companies and staying top-of-mind for customers who are inundated w...
Blog Post
Peek Inside the Leanplum Platform With Our Product Tour
Transparency in the app industry can be tough to find and even harder to achieve. To lead the way in restoring and setting a new standard for openness in our industry, we’re ex...
Blog Post
Personalizing Player Touchpoints for 5x Better Results
Personalizing Player Touchpoints for 5x Better Results Game developers strive to give players a memorable experience and, at the same time, need to monetize to bring in revenue....
Blog Post
How to Scale LiveOps Events
Proven Ways to Simplify and Scale LiveOps Events There’s no doubt that competition in the mobile gaming space is fierce. With the plethora of options available to users, the imp...