Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.
The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Critical Use Cases: Better App Engagement
This is part two of our four-part Critical Use Cases blog series on improving the mobile user lifecycle, through improved strategies for onboarding, engagement, and conversions....
Blog Post
7 Apps for the 7th Season of Game of Thrones
We’re celebrating the new Game of Thrones season by bringing you seven apps — one for each kingdom. No spoilers, we promise.
Blog Post
Snapchat: Our Take on the Design Kylie Called “So Sad”
Snapchat has been all over the media lately. Earlier in 2018, Kylie Jenner erased $1.3 billion of Snap’s market value with a single Tweet about Snapchat’s publicly scorned UX re...
Blog Post
What Is App Inbox?
What is App Inbox, and why does it matter? Don't underestimate this mobile messaging channel — there are many use cases for persistent in-app messages.
Blog Post
9 Simple Steps for Better Web Push Notifications
If you’ve been following the Leanplum blog, you’d know that we have a lot to say about mobile push notifications. These little messages are one of the mobile marketer’s best fri...
Blog Post
6 App Usage Statistics You Probably Haven’t Seen
What’s the current status of mobile app statistics in 2019? According to data from previous years, we know that mobile device app statistics on usage is on a steady incline. Ye...
Blog Post
[Webinar Recap] Geolocation Marketing: Taking It to the Streets
In case you missed it, we walked through several geolocation marketing strategies in our webinar this past Halloween.
Blog Post
7 Push Notifications Strategies to Increase App Engagement
This guest post was written by Laurie Galazzo at AppTweak. She’d love to hear your favorite push notification strategies. Get in touch at AppTweak.com. Sometimes, you have a gre...