Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.
The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
How to Roll Out a New App Announcement — Without Losing Users
App updates are essential for improving the user experience and keeping up with new OS features — and with every update, you’ll need a new app announcement.
Blog Post
4 Game-Changing Examples of Mobile Marketing Campaigns
Mobile marketing is a multi-purpose tool. You might focus on one goal or another, depending on the specific needs of your app. Some teams primarily chase after mobile growth, us...
Blog Post
Red-Hot Insights on Mobile Dating
This Valentine’s Day, love is in the air. That is, our love for engaging your mobile audience. Today, we’re excited to unleash a few red-hot 🌶 mobile marketing trends, just in t...
Blog Post
App Monetization: A guide on how to monetize an app
You may think free apps are not as profitable as paid apps, but sometimes they're more profitable. These are the most popular free app monetization methods.
Blog Post
Experiment Design: Your Framework to Successful A/B Testing
A/B testing — putting two or more versions out in front of users and seeing which impacts your key metrics — is exciting. The ability to make decisions on data that lead to posi...
Blog Post
Mobile Checkout 101: Our Guide for Retail Apps
Source: Vecteezy Mobile checkout optimization is a trending topic for retail apps around the world. 47 percent of top retailers have already created a mobile website or app for ...
Blog Post
Mobile Growth Techniques for the Modern Marketer
User growth and user retention are two musts for a successful app: if one limps behind, revenue suffers. Here's how today's app teams chase mobile growth.
Blog Post
Etsy Engagement Analysis: Personalization That Powers Conversions
In this Etsy engagement analysis, we'll explore how this leading retail app reels in new shoppers and keeps them engaged throughout the user lifecycle.