Everything you need to know to engage your mobile app
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The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
How to Launch a Push Notification Test
Running a push notification test is hard when you’re not aware of every variable. It’s easy to say that you want to A/B test your content, but can you sit down and list out ever...
Blog Post
3 Facts About Mobile App Revenue You Need to Know
Did you know that on average, 90 percent of mobile shopping carts are abandoned? For retailers around the world, the loss of so much mobile app revenue ought to be utterly terri...
Blog Post
[Geolocation Webinar] Take Mobile Marketing to the Streets on 10/31
Learn how to improve your geolocation marketing strategy. We'll walk you through everything, from geotargeting to geofencing and beacons.
Blog Post
Taking Wag! for an Engagement Walk
This month, we attended Mobile Venture Summit (MVS), an event that enables the world’s mobile leaders to connect and collaborate in a personal way. Joyce Solano, SVP of Gl...
Blog Post
Southwest Airlines: Taking App Engagement to the Skies
Southwest Airlines is one of the most popular airlines in the US, and for good reason. It may not be the largest in the country, but it has developed a reputation for friendly c...
Blog Post
3 Surefire Ways to Encourage Mobile In-App Purchases
Mobile in-app purchases are the most direct path to revenue. Learn the techniques that mobile teams implement to encourage more in-app purchases.
Blog Post
Geolocation Marketing 101: Understanding Geo-Fencing, Geo-Targeting & Beacons
Geo-location is an oft-used term, but what does it mean? Discover the difference between a geo-fence, geo-target, and beacon — and how to use each one.
Blog Post
Your Guide to the 10 Best Push Notification Tools
When it comes to mobile app messaging, there are a few push notification tools you absolutely need. With the right push notification tools, you can triple push notification opt-...