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The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Leanplum Customer Success: Mobile Growth With a Human Touch
We’ve built a customer success management team of experts with a diverse background of disciplines to help achieve your mobile engagement goals.
Blog Post
High-Fashion Gone Mobile: How Nordstrom Is Changing the Way We Shop
A couple of weeks ago, I was lucky enough to get a break from the humidity of New York and travel to the desert of Palm Springs to meet with other mobile leaders at Mobile Next....
Blog Post
That’s So Fetch: Farfetch App Engagement Analysis
It’s my favorite time of year — the deliriously giddy time in between back-to-school nostalgia, pre-holiday excitement, and that moment when the air shifts from overwhelmingly h...
Blog Post
Breaking: CBS Digital’s Christy Tanner on Mobile, OTT & “Original Binge”
CBS News Digital GM and EVP Christy Tanner reads every customer service email. Her big takeaway? Mobile customers just want things to “work fast, glitch free.” The Netflixing of...
Blog Post
3 ASO Tests You Should Start With on iOS 11
The iOS 11 App Store redesign is an absolute game changer in the realm of App Store Optimization. Start with these 3 ASO tests so you don’t fall behind!
Blog Post
The Essential Guide to In App Marketing
There’s an in-app campaign for every scenario. Today, we’ll discuss the in-app messaging campaigns that every app needs, regardless of category.
Blog Post
Working at Leanplum: The Intern Perspective, Pt 1
2018 has been a year of incredible growth for the Leanplum team. We officially opened our sixth global office in Amsterdam, expanded our New York office, and moved into a new aw...
Blog Post
5 App Onboarding Best Practices for Savvy Marketers
The first step to building a long-term relationship with app users is a memorable app onboarding experience. Unfortunately, with 20 percent of users abandoning apps within 30 se...