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The Leanplum Blog
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The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Spotify Engagement Analysis: 170M Users, 170M Unique Experiences
Since its launch in 2008, Spotify has been a force to be reckoned with in the entertainment industry. One of the first companies to bring music streaming mainstream, it has sinc...
Blog Post
With Email, Push, In-App & More, Get Cross-Channel Coordination
Introducing Email for Greater Engagement As the leading mobile marketing platform for apps, adding email support was a natural extension of our product. Our customers asked for ...
Blog Post
How to Growth Hack Your Mobile Acquisition Strategy
This is a guest blog from Sujan Patel, the co-founder of Web Profits, a growth marketing agency, and a partner in a handful of software companies including Mailshake, Narrow.io,...
Blog Post
How to Grow Your Mobile App Revenue With a Referral Program
To drive mobile ROI, you need to acquire users, convert them into active users, and instill loyalty. The best way to do this is with a referral program.
Blog Post
Fidget Spinner App Analysis: Worth the Hype?
Fidget spinner apps have taken the world by storm. In this post, we'll analyze Ketchapp's take on the popular toy to discover the secret to its success.
Blog Post
Publishers Clearing House Boosted DAU by 30%
Publishers Clearing House (PCH), a company widely known for its direct marketing sweepstakes, used Leanplum to optimize its mobile messaging strategy. The marketing team at PCH ...
Blog Post
Mobile, Multiscreen & Multitasking: 3 Trends Marketers Need to Know
Consumers are spending more time online and on mobile devices. How should mobile marketers take advantage of this trend, and what mistakes can they avoid?
Blog Post
Soundcloud: Elements That Shape the In-App Experience
A good UI is just one component of a good UX. Read on for a detailed breakdown of how Soundcloud keeps users engaged with fluid app UX design.