Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.
The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
21 App Statistics That Will Reshape How You Think About Mobile Marketing
Looking for the essential app statistics behind mobile marketing, user habits, and more? Read our list of the 21 must-see app statistics.
Blog Post
5 Tips to Win With Deep Linking
Adjust takes a look at deep links in this guest post for Leanplum. Want to learn how to succeed with deep linking? Read the article here.
Blog Post
Why Four Big Brands are Excited about the Transformation of Mobile Customer Engagement
What is customer engagement and why should it matter to you? Mobile customer engagement is a vitally important part of any good marketing strategy. It matters now, more than eve...
Blog Post
ESPN: Engaging Mobile Users, One Game at a Time
ESPN’s app brings the iconic sports channel to mobile devices. Discover the design elements that comprise the app's user experience.
Blog Post
Push Notifications, Defined
Source: Picjumbo Push notifications are essential to mobile marketing, yet it’s easy to forget that they deserve a strategy of their own. Users have different expectations when ...
Blog Post
The Best Push Notifications You’ve Ever Read
What are the world’s best push notifications? And what makes them so effective? Here’s our list of the best push notifications we've ever seen.
Blog Post
The 13 Most Attention-Grabbing Subject Lines We’ve Ever Seen
Has an email subject line ever made you laugh out loud? Like, full-belly-spit-water-out-of-your-nose laugh out loud? There are many factors that go into crafting a successful em...
Blog Post
What Is User Segmentation & How Can It Change Your Marketing Forever?
Data is powerful, but it doesn’t drive engagement. Mobile teams need something to make their data actionable — something like mobile user segmentation.