Everything you need to know to engage your mobile app
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The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Introducing Web Push, the New Way to Engage Web Users
Push notifications are powerful, but not all users download apps. What if you could apply these tried and true techniques to web push, too?
Blog Post
Starbucks Engagement Analysis: Coffee, Lattes, & Loyalty
How does Starbucks keep customers engaging with its mobile app? And is there a way for similar chains to do the same? Find out in our latest App Engagement Analysis.
Blog Post
How Communications Service textPlus Boosted 90-Day Retention 2x
Meet textPlus textPlus is a leading mobile communications service that lets anyone text, talk, and share over WiFi. It offers a free phone number, free messaging throughout the ...
Blog Post
What’s a Control Group & Why Do I Need One?
Control groups are at the heart of mobile A/B testing, but their importance is often understated. Get everything you need to know to set up your control groups — and learn how t...
Blog Post
Working at Leanplum: The Intern Perspective, Pt 2
2018 has been a year of incredible growth for the Leanplum team. We officially opened our sixth global office in Amsterdam, expanded our New York office, and moved into a new aw...
Blog Post
Data You Can Trust — Why Integrated Mobile Marketing is the Future
Make the most of your data with an integrated mobile marketing platform. Don't fall for the point solutions that cause data silos and convoluted workflows.
Blog Post
8 Welcome Message Examples to Spice Up Your Onboarding
First impressions count, both for people and products. Apps have one chance to grab a new user’s attention, which is why welcome messages are critical.