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The Leanplum Blog
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The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Meet Anil Khatri, Leanplum’s New CTO
Leanplum is thrilled to welcome Anil Khatri to the team as our new CTO! A veteran executive, Anil brings over three decades of proven success in technology leadership to Leanplu...
Blog Post
iOS 12 Is Disrupting Push Notifications: Are You Prepared?
In June at WWDC, Apple unveiled the company’s next mobile operating system – iOS 12. Borrowing a similar sentiment from Google I/O this year, Apple introduced a new suite ...
Blog Post
A Q&A With Mobile Growth Expert Andy Carvell
Andy Carvell is the co-founder of Phiture, a Berlin-based mobile growth consultancy. He started his career as a game developer at Nokia in 1999 (when Snake was the only mobile g...
Blog Post
Use Analytics To Make Your Mobile Marketing More Powerful
For mobile marketers fretting over ROI and KPIs, there is a solution to your struggle. Mobile marketing tools like Leanplum might be overwhelming at first glance, but the upside...
Blog Post
Winning the ❤s, Minds & 💰of Mobile Users With Emojis
Happy World Emoji Day! The world was forever changed when Apple introduced the iOS emoji keyboard back in 2011. Since then, emojis have enjoyed nothing short of a meteoric rise ...
Blog Post
Top 4 Ways to Organically Re-Engage Users
Guest Post: Alex Klein, Marketing Coordinator at MobileDevHQ, an app store optimization SaaS company App marketers face a number of unique challenges as it pertains to marketing...
Blog Post
4 Big Push Notification Updates You’ll See in iOS 10
Previously, we covered some of the biggest high-level changes coming in iOS 10 that impact how app owners will interact with their users in the near future. Today, we’re going t...
Blog Post
Product Developer Spotlight: Meet Billy Grissom
This interview series, “Meet A Developer,” is part of our monthly series featuring members of our Product Development team. To find the latest interviews as well as ...