Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.
The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Airbnb: Engaging Users With Frictionless Flows
Engaging app users is easy to learn, but hard to master. Read this App Engagement Analysis to discover what makes popular apps like Airbnb as engaging as they are.
Blog Post
Master the Do’s & Don’ts of Location-Based Push Messaging
Location-based push messaging is here to stay. Currently, marketers can target mobile users based on their IP address location, GPS location, and more. Location-based marketing ...
The Process Is the Thing: Understanding the Hierarchy of Campaign Management
I love reading a great case study on how a mobile app increased its retention numbers, skyrocketed conversion, or nailed onboarding. However, behind each successful case study, ...
Blog Post
GDPR 101: How Leanplum Helps You Be Compliant
You may have heard the buzz around the GDPR. If you’re asking yourself, “What does this mean?” then don’t worry. You’re not alone — the topic can be pretty confusing. We’re here...
Blog Post
Candy Crush: A Sweet Treat For All Mobile Gamers
In today’s App Engagement Analysis, we’re diving into Candy Crush Jelly Saga, the gelatin-packed version of King’s hit game. This iteration of Candy Crush introduces new candies...
Blog Post
Get Rich Push Notifications or Die Trying
Rich push notifications expand your arsenal of meaningful connections with mobile users. Similar to a social media post, push notifications have a specific character limit and p...
Blog Post
5 Fun Ways To Win at Email Marketing With Humor
Connecting with your customers is harder than it’s ever been. The modern world bombards us with messages, images, and content from hundreds of companies doing everything t...
Blog Post
In the Face of Slowing App Growth, Mobile Engagement Matters
According to the latest data, the golden age of app usage may already be behind us. But achieving greater mobile engagement isn’t a matter of luck or fate.